Promotional Shirt Design
Are you interested in getting promotional shirts for your company, clients, customers, or for giveaways? Are you not exactly sure how to set up your promotional message to the best effect on the shirts? Don't worry - with just a few tips, you'll be setting up promotional shirts like you have been doing it for years.
After you have figured out the type of shirt you want to go with - will it be a golf shirt, polo shirt, tennis shirt, dress shirt - you need to get to work on designing it. There are quite a few places that you can put your branding, logo, contact information, and company name - you just need to get it all into one cohesive design.
Colors will get the most notice out of your shirt. You can go with company colors, eye catching colors, or something that will reflect on your business. Just remember that bright and contrasts catch the eye in crowds, and promotional shirts are all about long term eye catching. Just make sure that you have something that will get used by your target audience - kids aren't likely to use dark colors, and high profile clients will not appreciate a circus of colors.
Once you have your colors all set, you'll need to figure out where you will want to put your logo. You can choose to have your logo on the front, sleeve or back. It really depends on how elaborate you want to get. Just make sure that people will remember your business logo and name.
Quality is an important aspect of the effectiveness of your promotional shirt campaign. If you opt for the cheapest method of manufacturing and printing, you might find that your return comes up to be far less than a more expensive yet lower run promotion. The reason for this is simple - for something as everyday as a shirt, they don't expect it to be flashy, but they do expect it to be able to last for awhile.
If you skimp on quality, your customers and clients will probably end up with a negative association of your company. A lower run of higher quality materials will almost always get you a greater response than any other type.
Another thing that you will want to consider is the look of your overall logo and design. Eye catching is fine, but you don't want to create something so busy that it overwhelms everything you are trying to get across. That, again, can give a negative impression of your business, which is something that you want to avoid at all costs. No matter what you do with your promotional shirt, you will be enjoying one of the best promotional tools you can get your hand on.
After you have figured out the type of shirt you want to go with - will it be a golf shirt, polo shirt, tennis shirt, dress shirt - you need to get to work on designing it. There are quite a few places that you can put your branding, logo, contact information, and company name - you just need to get it all into one cohesive design.
Colors will get the most notice out of your shirt. You can go with company colors, eye catching colors, or something that will reflect on your business. Just remember that bright and contrasts catch the eye in crowds, and promotional shirts are all about long term eye catching. Just make sure that you have something that will get used by your target audience - kids aren't likely to use dark colors, and high profile clients will not appreciate a circus of colors.
Once you have your colors all set, you'll need to figure out where you will want to put your logo. You can choose to have your logo on the front, sleeve or back. It really depends on how elaborate you want to get. Just make sure that people will remember your business logo and name.
Quality is an important aspect of the effectiveness of your promotional shirt campaign. If you opt for the cheapest method of manufacturing and printing, you might find that your return comes up to be far less than a more expensive yet lower run promotion. The reason for this is simple - for something as everyday as a shirt, they don't expect it to be flashy, but they do expect it to be able to last for awhile.
If you skimp on quality, your customers and clients will probably end up with a negative association of your company. A lower run of higher quality materials will almost always get you a greater response than any other type.
Another thing that you will want to consider is the look of your overall logo and design. Eye catching is fine, but you don't want to create something so busy that it overwhelms everything you are trying to get across. That, again, can give a negative impression of your business, which is something that you want to avoid at all costs. No matter what you do with your promotional shirt, you will be enjoying one of the best promotional tools you can get your hand on.
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